Messaging is about getting the right message to the right people at the right time. It's no different when you start to add in automation into the process.
Automation supports the increased efficiency of the timing, targeting of people and saving time by allowing the storage of message templates for repeated use.
For almost 10 years versions of FrontlineSMS have had a small automation option called 'Autoforward'. It's been a consistently used building block for organisations from community health workers to digital team managers.
Imagine an organisation that has multiple teams within it, some of them need some information, some need other bits of information. And they have different urgencies.
Set up an autoforward for each team, including one for the entire team.
Create keywords for each team.
Create an Admin group and restrict.
Optionally filter by connection, add Autoreplies and manage lists with subscriptions.